Beck's Light

Did you think Germans were only known for their stern expressions, great engineering and occasional fascism? Well, they’ve got another side. One that’s more friendly, more approachable and enjoys lightening things up. Just like their new light beer.

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BECKS_BOWLING from Glen on Vimeo.

BECKS_POLKA from Glen on Vimeo.

Becks Light: Heidi from Glen on Vimeo.

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With a virtual tour of cities and towns in Germany, users discovered a lighter take on German life.