Freelancer, New York 2020-present
Copywriter / Creative Director
Work with ad agencies and in-house marketing teams across healthcare, wellness, education, and food & beverage brands. Develop copy messages to help build awareness, generate leads, convert customers, and drive sales across multi-channels: online video, paid & organic social, digital display, email and web.
Clients: Blue Diamond Almonds, Columbia University, Hospital for Special Surgery, Pipcorn, Humantold
Burns Group, New York 2009-2020
Creative Director
Developed 360-degree brand campaigns from copywriting concept through final production to help grow market share, expand product portfolios, and increase ROI for top agency clients. Also contributed to multiple new business wins to help fuel agency growth from $5 million to $15 million over a 7-yr period.
Clients: Centrum Vitamins, Honey Bunches of Oats, Chapstick, Ricola, Yellow Tail Wine
Saatchi & Saatchi, New York 1994-2008
A career inside a career, here’s where I did much of my growing up in the ad business. Rising through Saatchi’s ranks over 15 years, I created national ad campaigns for many blue chip clients, supervised and managed creative teams, became a sharpened strategic thinker, and came to realize advertising’s job is to help build brands, not just win awards.
Group Creative Director (2004-2008)
Led art & copy teams across a portfolio of General Mills brands. Highly involved with account and strategy planners in crafting tight creative briefs. Built trusting relationships with key client marketing managers. And created a diversity of ad campaigns across $75 million in annual ad spending.
Clients: Honey Nut Cheerios, Wheaties, Total, Green Giant, Totinos Pizza
Associate Creative Director (1998-2004)
Concepted and produced tv, print, outdoor and digital advertising for clients across beverage alcohol, travel & leisure, casual dining, OTC, and consumer packaged goods - including P&G businesses.
Clients: Beck’s Beer, Celebrity Cruises, Wendy’s, Old Spice, Iams Dog Food, Sunny D, Theraflu
Senior Copywriter (1994-1998)
Developed lots of fun kids commercials for snack and cereal brands, worked on the grind of retail airline advertising, and knocked-back some whiskey late-night.
Clients: Fruit Roll-Ups, Fruit Gushers, Trix Cereal, Delta Airlines, Wild Turkey
Earle Palmer Brown, New York 1991-1994
Copywriter
Before Miami had an ad school, juniors had to learn how to craft ads on-the-job. Thanks to mentoring CD’s Mike Draysen and Dick Raboy, I got to do just that. Working my way from creative assistant to junior copywriter while honing my skills on mostly print, collateral, radio and transit advertising.
Clients: PBS Television, New York City MTA, Circle Line Cruises, Ingersoll-Rand
AWARDS
Addy | Andy | Cannes | Clio | Communication Arts | One show
EDUCATION
BA in English
University of Michigan
CONTACT
levyglen@gmail.com | 917.685.6670