Disaronno

Disaronno was often considered your grandfather’s after-dinner drink. The challenge? Connect the brand with today’s younger crowd. So we took its long-standing tagline and made it stand for style, flare and sense of individual spirit.

 

online video

 

 

on-premise posters

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WEB ACTIVATION

We invited users to show off their skills, and their originality, with Disaronno's digital dance contest.

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Entrants gave their performances via webcam for a panel of online judges.

 

And social posts told us which dancers were deemed "orginale."