Disaronno
Disaronno was often considered your grandfather’s after-dinner drink. The challenge? Connect the brand with today’s younger crowd. So we took its long-standing tagline and made it stand for style, flare and sense of individual spirit.
online video
on-premise posters
WEB ACTIVATION
We invited users to show off their skills, and their originality, with Disaronno's digital dance contest.
Entrants gave their performances via webcam for a panel of online judges.
And social posts told us which dancers were deemed "orginale."