Honey Bunches Of Oats

The heart and soul of this brand are its factory workers. They live, eat and breathe Honey Bunches of Oats 24/7. Using real Post Cereal employees, this docu-style campaign paints a real picture of their dedication to making breakfast delicious.

broadcast

DIGITAL-SOCIAL

Branded social posts show the workers’ dedication goes beyond the factory and into their real lives.