ChapStick
When you put ChapStick on your lips, you’re not just putting on lip balm. You’re spreading a feeling of joy. A spirit of fun. A coating of sheer positivity. So when you pop the cap and turn the dial, you’re ready to apply some happy.
DIGITAL & SOCIAL
Happy lips were turned into happy music content with a special program called ChapStick Sessions.
The content was shareable and lived across Facebook, Youtube and Pandora.
Mobile music downloads incentivized consumers with ChapStick promotions.
OUTDOOR
In addition - the brand's biggest wintertime market, Chicago, was targeted for out-of-home.
