WHEATIES
From Michael Jordan to Michael Phelps, Wheaties has long been the breakfast of champions. But what about your average everyday athletes? Using real audio clips from famous sports moments, we wanted to show that eating Wheaties can bring out the champion in all of us.
TV
in-store
Everyday shoppers got a chance to feel like chiseled pro athletes.
Despite our 'everyman' campaign, the client still yearned for a way to promote their pro-champion boxes. Good thing for us, cause these print ads earned a One Show pencil and landed in Communication Arts.
